Welcome to our website www.bruder.de and are very pleased about your interest in our company. We always take the protection of your personal data very seriously and comply with the current data protection law regulations (EU GDPR).
In the following data protection details, we would like to inform you about the collection of personal data when using our website. Personal data is all data which is personally related to you e.g. name, address, email addresses, user behaviour.
Person responsible according to The data protection controller as defined by Article 4 Paragraph 7 EU General Data Protection Regulation (GDPR) is:
BRUDER Spielwaren GmbH + Co. KG
Bernbacher Str. 94 – 98
90768 Fürth, Germany
Tel.: +49 (0)911 75 209 0
Fax: +49 (0)911 75 209 29
Email: datenschutz@bruder.de
Internet: www.bruder.de
You do not need to provide any personal data in order to visit our website or to receive information relating to our products and companies.
When only using the website for purely information purposes, i.e. when you do not register or otherwise provide us with information, then we will only collect the personal data which your browser transfers to our server. When you wish to view our website, then we will collect the following data, which is technically necessary for us to be able to display our website to you and to ensure its stability and security (the legal basis is Article 6 Paragraph 1 Clause 1 Lit. f GDPR):
When you contact us by email or via a contact form, then the data which you provide (your email address, if applicable your name and your telephone number) will be stored by us so that we will be able to reply to your questions. We always store your data with the greatest care in order to protect it against loss, misuse or amendments. Our website is secured with the current SSL encryption technology. The storage duration of your data will depend on the statutory retention deadlines which are governed by commercial and tax laws.
BRUDER will only utilise the personal data provided by the customer within the scope of placing an order (all information by means of which you can be identified) for the processing and fulfillment of the order. The data will only be passed on to third parties when this is required for order processing and these third parties have been commissioned by BRUDER for this purpose (e.g. shipping services). The data will never otherwise be passed on to third parties for advertising, sales or marketing purposes.
We must inform you that there are inherent security risks involved in transferring data via the Internet (e.g. via email communication). It is not possible to safeguard data completely against unauthorised access by third parties. The site operator will not be liable for any damages or legal infringements which are caused by such security loopholes.
We hereby object to the use of the contact data as published as part of our duty to publish an imprint obligation by third parties for the purpose of sending advertisements which are not expressly requested. The operator of the sites expressly reserves the right to instigate legal action in the event that unrequested advertising information is sent, such as via spam emails.
You have the following rights vis-a-vis us with regard to your personal data:
You also retain the right to complain to a data protection supervisory authority regarding how we process your personal data.
The responsible, competent data protection supervisory authority is the
Bavarian State Office for Data Protection Supervision, Promenade 27 (Schloss),
91522 Ansbach, Germany
Telephone: 0049 (0) 981 53 1300,
Fax: 0049 (0) 981 53 98 1300,
Email: postal office@lda.bayern.de
If you have previously provided your consent regarding the processing of your data, then you can withdraw this at any time. Such a withdrawal will influence the permissibility of processing your personal data once you have provided it to us.
To the extent that we base the processing of your personal data on the weighting of interests, you can submit an objection to the processing. This is the case, in particular, when processing is not necessary to fulfil a contract with you, which we will respectively explain in the following description of the functions. When exercising such an objection, we hereby request that you explain the reasons why we should not implement processing for your personal data as we have done. In the event of a justified objection, we will review the matter and will either cease and/or adapt data processing, or we will inform you about our compelling legitimate reasons, on the basis of which we will continue processing.
We have integrated YouTube videos into our online offer, which are stored on www.YouTube.com and can be played directly from our website.
When you visit the website, YouTube will receive the information to notify it that you have accessed the particular subpage of our website. In addition, the data mentioned under Point 1. of this declaration will be transferred. This will be executed independently of whether YouTube provides a user account through which you are logged in or whether no user account exists. When you are logged in to Google, then your information will be directly allocated to your account. When you do not wish to be allocated with your profile on YouTube, then you must log out before activating the button. YouTube stores your data as user profiles and uses them for purposes of advertising, market research and/or demand-oriented design of its website. Such analysis is executed in particular (even for users who are not logged in) in order to provide demand-oriented advertising and to inform other users of the social network about your activities on our website. You retain the right to object to the creation of these user profiles, whereby you must always contact YouTube in order to exercise this right.
Please refer to the data protection declaration for additional information regarding the purpose and scope of data collection and processing by YouTube. You will also find additional information there regarding your rights and configuration options in order to protect your privacy: https://policies.google.com/?hl=de
Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland („Google“)
Google also processes your personal data in the USA. An adequate level of protection for the transfer of data is ensured by the conclusion of the EU standard data protection clauses (available at https://eur-lex.europa.eu/legal-content/DE/TXT/?qid=1487055654356&uri=CELEX:32010D0087)
BRUDER Spielwaren GmbH + Co. KG's websites use "cookies" in order to simplify use and provide additional functions.
A cookie is a text data file which is copied from a web server to the user's hard drive. Cookies cannot implement programmes or introduce viruses onto computers. One of the main purposes of cookies is to assist the user navigate through the website and simplify entries. If necessary, previously saved settings can be retrieved so that they can be utilised more easily by the user. The user can accept or reject cookies. The majority of web browsers automatically accept cookies. The user can also adjust their browser settings for cookies according to their needs. When the user rejects cookies, then they can possibly not be able to make full use of all the interactive possibilities which are provided by the community services or websites.
This website uses Google Analytics, a web analytics service provided by Google Inc. ("Google“). Google Analytics utilises so-called "Cookies“, text data files which are stored on your computer which enable an analysis of your use of the website. The information generated by the cookie regarding your use of this website is generally transferred to a Google server in the USA and stored there. If IP anonymisation is however activated on this website, then your IP address will be shortened in advance by Google within Member States of the European Union or in other contracting states of the Agreement regarding the European Economic Area. The complete IP address will only be transferred to a Google server in the USA and truncated there in exceptional cases. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, in order to compile reports regarding website activity and, in addition, to provide other services relating to website and Internet use to the website operator. The IP address sent by your browser within the scope of Google Analytics will not be merged with other Google data. You can prevent the storage of cookies by configuring your browser software accordingly: We would like to hereby point out that, in this case, you may not be able to make full use of all the functions of this website. You can additionally prevent the data generated, which is collected by the cookie relating to your use of the website (including your IP address), and sent to Google as well as processing this data by Google by downloading and installing the browser plug-in available at the following link (http://tools.google.com/dlpage/gaoptout?hl=en).
In the cookie settings, you can disable or enable the collection by Google Analytics.
Additional information regarding the terms of use and data protection can be found at https://marketingplatform.google.com/about/analytics/terms/de/ und unter https://policies.google.com/?hl=de
Privacy Policy for BRUDER Spielwaren GmbH & Co. KG's TikTok for Business page
This Privacy Policy informs you about how personal data is processed in connection with visits to or interactions with our TikTok for Business page or its content.
We, BRUDER Spielwaren GmbH & Co. KG, operate a TikTok for Business page (hereinafter "TikTok page") belonging to TikTok Technology Limited (10 Earlsfort Terrace, Dublin, D02, T380 Ireland, hereinafter "TikTok"), the service provider responsible for TikTok in Europe.
In principle, we have no influence on the data processing carried out by the service provider. The following apply:
· TikTok's Privacy Policy (https://www.tiktok.com/legal/page/eea/privacy-policy/en)
· TikTok's Cookie Policy (https://www.tiktok.com/legal/page/global/tiktok-website-cookies-policy/en)
· TikTok's Community Guidelines (https://www.tiktok.com/community-guidelines/en/)
· TikTok's Terms of Service (https://www.tiktok.com/legal/page/eea/terms-of-service/en)
Please note that you are responsible for your use of the TikTok app and its functionalities.
1. Processing of personal data by TikTok
When you visit our TikTok page, personal data is processed both by TikTok and by us. We have no influence on the nature and scope of the data processed by TikTok, the nature of the processing, and the use or disclosure of said data to third parties.
When you are logged in to TikTok with your TikTok account, your data will be directly associated with your account. If you do not wish to be associated with your profile on TikTok, you must log out before visiting our TikTok for Business page. TikTok, however, will also obtain data when you use the TikTok app without an account.
TikTok collects and processes personal data when you use TikTok, i.e. when you visit, log in or otherwise use TikTok. Such data includes:
· Technical data such as your IP address, instance IDs, mobile phone provider, time zone settings, advertising identifiers and the version of the app you are using. Device data such as your device model, device system,
network type,
device ID, screen resolution, operating system, audio settings and connected audio devices
· Your location
· Your profile information such as your username, date of birth, email address, phone number, password, photo or profile video
· User content and usage data such as defined preferences (e.g. language selection), photos and videos uploaded by you, comments and live streams
· Information about your friends, in-app purchases and messages
· Metadata (when, where and by whom the content was created)
TikTok uses cookies to store and process data. Cookies are small text files that are stored on users' end devices. For more information, please see TikTok's Cookie Policy at https://www.tiktok.com/legal/page/global/tiktok-website-cookies-policy/en.
This information is used, among other things, to provide us with statistical data collected for our TikTok page as part of TikTok Insights (see section 2) about the use of our channel.
If our TikTok page is no longer operational, your data will be deleted to the extent possible on our behalf. We have no influence on any further storage of said data by TikTok.
2. Data analysis and TikTok Insights
All data analysed by TikTok and displayed to us in TikTok Insights is used in anonymised form. This means that we, as the page administrator, cannot draw any conclusions about individuals or a user's personal profile data. However, this does not necessarily mean that TikTok itself collects and processes data in anonymised form. We are not authorised to make decisions regarding the processing of Insights data.
However, TikTok also analyses the content you share based on the topics you are interested in, stores and processes confidential messages that you send directly to other users, and can determine your location using GPS data, information on wireless networks or via your IP address in order to send you advertisements or other content. If you log in from multiple devices, TikTok can use your profile data to analyse your activity across such devices.
TikTok uses external analysis and measurement service providers such as Google Analytics to carry out said analyses. Please see https://www.tiktok.com/legal/page/global/tiktok-website-cookies-policy/en for more information.
As part of the Pro account, TikTok provides us with performance data for our channel and individual videos in terms of performance and target group, using current metrics and reports for a selected period. Such data includes:
· Total number of all video views, website clicks, contact clicks and app download clicks
· Follower activity; total number and development of followers
· Demographics of new followers (gender and top regions)
· Public areas (public reached and countries)
· Music tracks listened to by followers
· Video trends, content viewed in the last seven days, messages received
· Total number and development of profile views
· Types of traffic sources
· Total playback time and average playback time
· Number of likes, comments and shares
We do not use social plug-ins on our website; instead, we only place links to the corresponding pages. No explicit data is collected from TikTok when you visit our website.
3. Purposes of processing
In the context of the Pro account, the processing of information is intended to allow TikTok to personalise the content you receive and to provide you with tailor-made content that may be of interest to you.
We use the available data in aggregated form in order to make the posts and activities on our TikTok page more attractive to users. In order to better understand how we can achieve our goals better and more effectively with our TikTok page, demographic and geographic assessments are created and made available to us based on the information collected. We can use this information to display targeted, interest-based advertisements without obtaining direct knowledge of the visitor's identity. As an example, we use the distributions by gender and top regions to adapt greetings as well as users' preferred visit times to schedule our posts for the optimal time.
Visitor statistics created are transmitted to us by TikTok exclusively in anonymised form. We do not have access to the underlying data.
4. Contact and interactions
Our TikTok page offers you the opportunity to respond to our posts, share them, comment on them and send us private messages. The nature, scope and duration of the processing and storage of personal data as part of comments, likes or other activities on the TikTok page are determined by TikTok.
When certain interactive features are used by registered users, comments or likes are visible to us as well as other users. A direct user allocation can therefore be made based on the personal data disclosed. It is always possible to visit our TikTok page without leaving any comments or clicking on "Like".
When you contact us, we will receive your username, the text contained in the request and, if applicable, other personal data shared by you. The information you provide is processed as described in our Privacy Policy at www.bruder.de/en/footer/data-privacy.html. If you wish to prevent TikTok from processing any personal data you have transmitted to us, please contact us using another method.
5. Legal bases
We operate this TikTok page to present to and communicate with TikTok users and other interested parties who visit our TikTok page. The processing of users' personal data is based on our legitimate interest in an optimised company presentation (Article 6(1)(f) of the GDPR).
If you are registered with TikTok, you can send us a message using the "Message" function. Such messages are not visible to other TikTok users. We will only process the personal data contained in a message you send us in order to respond to your request. This represents our legitimate interest. The legal basis for such processing is Article 6(1)(a) or (f) of the GDPR. If a request is made to implement or initiate a contractual relationship, the legal basis is Article 6(1)(b) of the GDPR. The information you provide is processed as described in our Privacy Policy at https://www.bruder.de/en/footer/data-privacy.html
6. Forwarding of data and data transfer to third party countries
When you use TikTok, your personal data will be collected, transferred, stored, disclosed and used by TikTok. The data collected will be forwarded to third party countries (servers in the USA, Malaysia and Singapore), in particular within the corporate group ByteDance Ltd. (China).
TikTok states in their Privacy Policy that a transfer outside the EEA shall take place within the framework of EU law or pursuant to a substitute mechanism approved under EU law.
We cannot rule out the transfer and further processing of users' personal data by TikTok in third party countries and to third parties, as well as the associated potential risks for users. We have no influence on such transfer.
More information can be found at https://www.tiktok.com/legal/page/eea/transferee-countries/en and https://www.tiktok.com/legal/page/eea/privacy-policy/en (Our Global Operations and Data Transfers).
In order to better organise and manage our TikTok page, we also use management tools from third-party providers pursuant to Article 28 of the GDPR.
7. Information on contact options and other rights as a data subject
Information on settings and control options for data protection and security can be found at https://www.tiktok.com/safety/en/privacy-and-security-on-tiktok.
If personal data is processed, you have the following rights as a data subject:
· Right of access pursuant to Article 15 of the GDPR
· Right to rectification pursuant to Article 16 of the GDPR
· Right to erasure pursuant to Article 17 of the GDPR
· Right to restriction of processing pursuant to Article 18 of the GDPR
· Right to data portability pursuant to Article 20 of the GDPR
· Right to object pursuant to Article 21 of the GDPR
Without prejudice to any other administrative or judicial remedy, you have the right, pursuant to Article 77 of the GDPR, to lodge a complaint with a supervisory authority, in particular in the Member State of your residence, place of work or place of the alleged infringement, if you are of the opinion that the processing of your personal data infringes the GDPR.
The competent supervisory authority can be found at https://www.bfdi.bund.de/DE/Service/Anschriften/Laender/Laender-node.html.
As only TikTok has full access to user data, we recommend that you contact TikTok directly if you wish to submit requests for information or have other questions relating to your rights as a user (such as the right to erasure). You can contact the TikTok Data Protection Officer at https://www.tiktok.com/legal/report/privacy or by writing to TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland.
If you need support or have any other questions about the Privacy Policy, please contact us by email at datenschutz@bruder.de or by post:
BRUDER Spielwaren GmbH & Co. KG
Bernbacher Str. 94 – 98
90768 Fürth, Germany
FAO Data Protection Officer
If, at any time, you decide you no longer wish your data to be processed as described herein, please unlink your user profile from our page by using the "Unfollow" functionality.
More information on our contact details, the rights of data subjects in relation to us and how personal data is otherwise processed by us can be found on our website in the Data Protection Notice at https://www.bruder.de/en/footer/data-privacy.html and in our Legal Notice at https://www.bruder.de/en/footer/legal-notice.html.
Version: May 2024
Our netiquette
Welcome to the BRUDER Spielwaren social media channels. We look forward to your input and comments. Respectful interaction is important to us. We have therefore put together a few points on our social netiquette.
I. Response times
We try to respond to your inquiries, comments and private messages as quickly as possible. However, we ask for your understanding if there is a slight delay in responding. Sometimes we need to obtain further information or coordinate with other departments. Generally, we try to answer your messages as quickly as possible. Our team is available for you from Monday to Friday from 9 am to 5 pm (CET).
II Personal data
The publication of personal data (addresses, telephone numbers, etc.) is not permitted. The BRUDER Spielwaren social media team will delete comments or posts with personal content immediately. Further information on the processing of personal data can be found here: https://www.bruder.de/en/footer/data-privacy.html.
III. User-generated content
We invite you to share your BRUDER pictures with us via social media. For this purpose, we have created certain hashtags (#justliketherealthing, #bruderspielwaren, #brudertoys, #bruderfleet, #bruderfans, for dealers: #bruderspecialist, #wesellBRUDER). We are happy to share your pictures on our channels (Facebook, Facebook Story, Instagram, Instagram Story, Instagram Reels). This will only be done after prior request via private messenger function of the corresponding channel and written permission of the creator.
With your written permission, you confirm that:
- You are at least 18 years old,
- own all rights to the photo/video described,
- You have the permission of the persons depicted in the photo/video and
- The use of the content does not violate the rights of third parties or the law
The legal basis is Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future. You can find further information on this in our privacy policy at https://www.bruder.de/en/footer/data-privacy.html.
IV. Removal and blocking of inappropriate content
We reserve the right to remove inappropriate, offensive, discriminatory, violence-glorifying or infringing third-party content from our social media pages and to block the creator. We also reserve the right to remove comments and posts that are identified as SPAM, as well as comments that are published with fraudulent intent. We may also delete postings on the site that promote people or products that are not related to BRUDER Spielwaren.
We also reserve the right to block comments and their authors that are directed against BRUDER, BRUDER employees or other users.